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Taco Bell to Serve Alcohol - Good Idea or Bad?


According to online reports, Taco Bell will soon be serving beer, wine and "mixed alcohol freezes" at a new location set to open in Chicago this summer.

Ashley Sioson, who is a representative for Taco Bell, did not provide any additional details on the upcoming drink options, but Taco Bell said the Wicker Park store will be the first in the U.S. to serve alcohol. It already serves alcohol in Japan, South Korea and Spain.

Sioson said there are no current plans to bring alcohol to other Taco Bell locations in the U.S.

The franchisee in the Wicker Park neighborhood of Chicago will ensure that alcohol is served responsibly at the new location. To that end, a third-party secret shopper service will be hired to monitor alcohol sales.

Apparently, Taco Bell is trying to appeal to Millennials who want to "dine" while eating their fast food, instead of, well, eating it fast…

So what do you think – good idea or bad? Will this make it easy for under aged youth to obtain alcohol? Thoughts?